Privacy Policy
Who We Are
HIGH FUNCTION is a trading name of AP Collective Ltd, a company registered in England and Wales. We are the data controller responsible for your personal data. Contact: contact@apcollective.ltd
What Data We Collect
When you visit our website or place an order, we may collect: your name, email address, shipping and billing address, phone number, payment information, and details of your orders. We also collect browsing data through cookies and tracking technologies (see Cookies section below).
Why We Collect It
We use your data to: process and fulfill your orders, send you order confirmations and shipping updates, respond to customer service enquiries, send marketing emails if you have opted in, improve our website and product offering, and prevent fraud.
We process your data on the following legal bases under UK GDPR: contract (to fulfill your order), consent (for marketing emails), and legitimate interest (to improve our service and prevent fraud).
Who We Share It With
We do not sell your personal data to anyone. We share your data only with third parties necessary to run our business:
Printful — our print-on-demand fulfillment partner, who produces and ships your order. They receive your name, shipping address, and order details to fulfill your purchase.
Shopify — our e-commerce platform, which processes your order and securely handles payment data.
Stripe/Shopify Payments — our payment processor. We do not store your full payment card details.
Meta (Facebook/Instagram) — if you arrive via an ad, Meta's Pixel may collect browsing data for advertising purposes. See Cookies section below.
Cookies and Tracking
Our website uses cookies to keep the site functioning, remember your cart, and analyse traffic. We also use the Meta Pixel to measure ad performance and show relevant ads to people who have visited our site. You can manage your cookie preferences through your browser settings or the cookie preferences option on our website.
Email Marketing
If you sign up to our email list or check out as a customer, we may send you marketing emails about new products, restocks, and offers. You can unsubscribe at any time using the link at the bottom of any email. We will never share your email address with third parties for their own marketing.
Your Rights
Under UK GDPR you have the right to: access the personal data we hold about you, correct any inaccurate data, request deletion of your data, withdraw consent for marketing at any time, object to processing based on legitimate interest, and request a copy of your data in a portable format.
To exercise any of these rights, email contact@apcollective.ltd. We will respond within 30 days.
Data Retention
We keep your order data for as long as necessary to fulfill our legal and accounting obligations (typically 6 years for tax records). If you unsubscribe from marketing, we remove your email from our mailing list promptly.
Data Security
We use industry-standard security measures including SSL encryption on our website and secure payment processing through Shopify Payments/Stripe. However, no method of transmission over the internet is 100% secure.
Changes
We may update this policy from time to time. The date at the top shows when it was last updated.
Complaints
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Contact
For any privacy-related questions, email contact@apcollective.ltd